Friends,As I said in an earlier email this week, I am posting a mock-up of the new website w/the logo that the Integer Group has developed for FPWR.

I think most of us really liked the 'puzzle piece' theme, but as I mentioned, since the puzzle theme is now so closely tied to the (much larger) autism awareness movement, the board felt it would be detrimental to continue to use it.We have tried to use this opportunity to bring the mission of FPWR into sharper focus, and we are very excited about this "new face" of FPWR.

The Integer Group, an internationally recognized marketing firm, has generously donated their time, energy, and skills to put together a package of materials for us, and we appreciate all the work that has gone into bringing our ideas into focus.

Through our website and logo, we want to convey a balance between being crisp and professional in our research and warm and welcoming as PWS parents. The change to blue, a cool color, is intentional since it tends to bring calm to the heart of families with children with PWS who come to us on edge, anxious and looking for hope. Researchers/scientists will recognize it as a common color on their professional websites. The logo is also meant to appeal to our donors and and convey a sense of professionalism.The logo and tag line are intended to address our highest goal for our children: INDEPENDENCE. In order to have that, the implication is that their physical, behavioral, cognitive, and social challenges from PWS are begin effectively treated/managed, and eventually cured.

The "wire guy," as we have been affectionately calling him, is standing tall and strong, arms open and head lifted upward in celebration and strength. The line drawing intends to reflect the person "within" the person with PWS, the one we are trying to free from the burden of this diagnosis. The figure also draws special attention to the heart, the core of our humanity and the force that carries us toward reaching our highest potential.

The font of the text shows that our focus is RESEARCH. We want that to be clear in everything we do. This is our mission, as reflected in the mission statement approved at our January board meeting:

The mission of the Foundation for Prader-Willi Research is to eliminate the challenges of Prader-Willi syndrome through the advancement of research.

If you have any thoughts you would like to share with the board about this, please contact me.

Your email address will not be published.